~$~/robby-white/thoughts
WRITING · IN PUBLICv2.0 · 2026
~/about.md×thoughts.md×ventures.ts×cause.md×Connect ⌘ K

all_thoughts

Things I'm working through.

thoughts/0047.md2026-05-02

SCALING · FRAMEWORK

Why "raise the floor" beat "set the bar" — and what it cost me to learn it.

The bar is what you tell people they should reach. The floor is what you actually accept. Most leaders only know the difference after they've lost good people to bad standards.

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thoughts/0046.md2026-04-22

FAITH · BUSINESS

Building a missional company without making it weird for the team.

You don't have to baptize every meeting to run a business on faith. You do have to be clear about why the company exists — and let the why shape the work, not the other way around.

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thoughts/0045.md2026-04-09

AI · AGENCIES

The AI-native agency isn't a marketing line. It's the new floor.

If your team isn't shipping with agents by the end of this year, you're not running a digital agency anymore. You're running a museum. The good news: the on-ramp has never been shorter.

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